BIL'S

In the south of France, in Nîmes, BIL'S has long nurtured a quiet passion for crafting the perfect pair of trousers. This discreet and somewhat confidential label approaches the chino much like others might approach haute couture — with care, precision, and a deep respect for fine fabrics.

The story begins with a single design. Originally inspired by American military trousers, the first BIL'S chino was made simply for the founder’s circle of friends. Designed to be durable, comfortable, and impeccably tailored, it quickly gained admirers far beyond its intended circle. Since then, the brand has remained faithful to its roots, refining this everyday essential with a distinct French touch — soft yet robust fabrics, perfectly balanced colours, and a craftsmanship that stands the test of time.

At Victoire, we love BIL'S for its authenticity and for those chinos which, once tried, often become an indispensable part of everyday life.