A POINT ETC
The name of this brand is a symbol. It refers to the importance of creation, transmission of the traditional savoir-faire, and imagining pieces of everyday life.
The name of this brand is a symbol. The "A" refers to Atsuko Usui, a Japanese creator, who founded this Parisian fashion brand. The "point" refers to the importance of the creative touch and the transmission of the traditional savoir-faire in the accessories conception. And the "etc." because these pieces of clothing will accompany you all day long, all year long, and will bring an extra something to all your outfits.