90’s – Men’s happy elegance

Victoire was growing. The first store for men, Victoire Homme, opened near the Palais Royal in Paris.

The idea was to offer a personal vision of the Italian style.
No black clothes. At Victoire Homme’s, you’ll always see true colors.

Our shirts are often blue or white but with an infinite range of weaves, fabrics and shades – sheer cotton, poplin, linen, chambray, etc. Our collars and shoulders are soft. Our tied scarf replaced the tie. Our cuts are longer. Our jackets no longer match our pants.

The Italians (who’ve always considered that knowing how to dress with style is a valuable quality for a man) love everything we do: a French-style Italian style – this is the leitmotiv of our selection.